Back in the 80’s and 90’s when the personal computer era hit the scene there was the concept that it was Microsoft vs Apple. In many ways both companies have cultivated rumors of this “Cola War Competition”. At the end of the day, it is good marketing for both companies to be perceived by the consumer as the Coca Cola and Pepsi of their industry.

 

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The reality is that while the relationship was always competitive and complicated, the two companies are better friends than most would suspect. During the development of the Macintosh Microsoft was an important ally. Apple needed groundbreaking software for it’s upcoming platform and Microsoft was one of the few companies developing for it.

 

The relationship soured after Microsoft (copying the Macintosh OS) developed their own OS (Windows). But in 1997 when Steve Jobs came back to Apple he declared a truce and the two companies who worked happily together for the next 5 years.

 

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So who are the good guys?

Being a designer I have always tended to work with Apple Hardware. So it was natural for me to assume that Apple was the GOOD guys and Microsoft was the EVIL empire.

 

However recent events, the Bill Gates Foundation and Apple’s questionable labor practices have forced me to reconsider my preconceptions. To discover the truth I took a visual approach to the issue. I will let you be the judge.

 

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