Many accidents have already been caused by people playing Pokemon Go, from people not paying attention to trespassing on private property to playing in inappropriate places (like the Holocaust Museum). But not all the news about this phenomena is bad.

Pokémon Go has had more downloads in its short release than Tinder’s 4 year history and has more active users at any given time than Twitter. While this is great news for NIANTIC, the Pokémon company, other people are profiting as well.


An in game feature called the Lure is proving profitable for others. A lure is a paid feature in Pokémon Go which dramatically increases Pokémon generation in your location.

Small businesses that depend on foot traffic are finding this a gold mine. Take a look at some posts from Reddit:

We did this last night (college town), and within minutes of dropping the lure, 30 people walked in. Hoooly s#&@.

I own a pizzeria that’s a Pokestop and I literally did this all day. I had a ton of kids and adults (mostly adults) come in for a slice of pizza and a drink until the lure ran out.

If your business just happens to be at a Pokestop (a organic Pokémon generating spot) or a Gym (where you battle other players), it costs you nothing. If not, you can pay for Lures.  

$100 = 14,500 Pokecoins

14,500/680 = 21 Lure Module 8-packs

(21×8)/2 = 84 hours of luring

$100/84hrs = $1.19/hr”

Food trucks, lemonade stands, hotdog stands and the like can move to these places as well. One small warning, however. Some bad guys are using this technique for muggings and armed robbery, so be careful out there.

San Jose residents enjoy a gathering of food trucks June 20, 2016. (Mosaic/Sophie Penn)

San Jose residents enjoy a gathering of food trucks June 20, 2016. (Mosaic/Sophie Penn)