Step #1 – Always Skip Editions

My Reasoning:

The world is run by the greedy monster of Capitalism. This Beast demands consumption. Learn to recognize your own hunger, and ignore his.

Buy, buy, buy! Make sure to buy the newest gizmo or fashion accessory before your neighbor gets it first.

Should you not adhere, advertising and marketing propaganda will use shame and insecurity to make you feel bad about yourself. This propaganda isn’t even directly aimed at you. The Beast casts a broad net that ensnares all.  Your peers, entrapped within the net, will pressure you to comply as they seek to feed their own shallow insecurities.

But the Beast has a problem. That problem is that well-built objects often outlive their owners. So the Beast started making cheap crap that would fall apart quickly to promote more consumption. Cars, kitchen appliances, clothing and pretty much anything made in the last 30 years.

You can’t fight the Beast. He can’t be killed, but he can be tamed.

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An Example:

Let’s take the humble mobile telephone.

I have an iPhone5 and it does what I need it to do. Call, text, internet, photos…. etc. Before that I had an iPhone3. I skipped the iPhone4 because I didn’t need it. My iPhone3 still worked at the time. I could buy an iPhone6 tomorrow. I have the money. But I won’t. I’ll probably wait for the iPhone7 and depending on the health of my iPhone5 I may wait for the iPhone8?

But I want it!

You don’t want it! You just think that you do because the Beast is in your mind. Recognize that “I want it” is not a good enough reason. What are you? A child?  Get a new phone when your old one dies.

The Benefit:

If you resist the iPhone6 and buy the iPhone7 you just saved around $600. Which mean you basically just got the a new iPhone7 for free! Score!

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